Demo pageFictional personMinimalBoldStudio

Product designer with eight years of experience shaping mobile and web products for fintech and travel. I turn messy research into clear flows, build design systems engineers enjoy using, and measure what ships.

This is a demo profile: Jordan Avery is a fictional person, and every company below is made up.

Experience

Senior Product Designer

Mar 2022 – Present

Northwind Pay (demo) · London

  • Led the redesign of the card onboarding flow, cutting drop-off from 41% to 23% in two quarters.
  • Built and documented a 120-component design system adopted by 6 product squads.
  • Ran 30+ moderated research sessions a year and turned findings into a shared insight library.

Product Designer

Jan 2019 – Feb 2022

Tailwind Trips (demo) · Manchester

  • Designed the iOS and Android booking app used by 400,000 monthly travellers.
  • Partnered with engineering to ship accessible components that met WCAG 2.1 AA.
  • Introduced weekly design critiques across three time zones.

UX/UI Designer

Jun 2017 – Dec 2018

Blue Harbour Studio (demo) · Leeds

  • Delivered 14 client websites and two mobile apps from discovery to launch.

Projects

Pocket Budget kit

Feb 2024

Side project · portfolio.example.com/pocket-budget

An open Figma kit for budgeting apps: 60 screens, light and dark themes.

Wayfinding study

May 2023 – Sep 2023

Research lead · portfolio.example.com/wayfinding

Field study of how travellers read airport signage, published as a short case study.

Education

University of Leeds (demo)

Sep 2014 – Jun 2017

BA, Graphic Communication · First-class honours

Certifications

Certified Usability Analyst (demo)

Nov 2021

Example Institute